Spoilproof researches how modern audiences engage with narrative media, and puts our findings into practice with tools to help storytellers adapt, retain and grow.
Research, insights & infrastructure.
Built for the future of narrative.
Today's audio audiences are multitasking, constantly interrupted, and navigating more content across more devices than ever before.
This changes everything.
Explore the data →Listening in sessions, not sittings. Context is lost.
Attention is split. Discovery happens elsewhere.
Multiple shows. Multiple tabs. Multiple stories.
Confusion is one of the strongest drivers of abandonment.
PlotPal is the infrastructure we built in response to our research — a spoiler-safe companion layer designed specifically for narrative podcasts that lifts episode completion, reduces drop-off, and drives the word-of-mouth that comes when listeners actually finish.
We're looking for narrative podcast producers to join our first cohort — and help us further our research into the commercial impact of listener confusion.
Beta participants get early access, direct input into the product roadmap, and contribute to ongoing research into audience retention.
Exclusive reports, data-driven insights and analysis for media leaders and creators.
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